#37: how to raise your prices, not your anxiety

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I get nonstop questions about pricing as a self-employed service provider.

How do you know what to charge? How to raise your prices and tell your clients? How to deal when they don’t take it well?

Are you squirming just reading this?

I get it. I used to get REALLY uncomfortable when I talked about pricing. It’s a tough topic to navigate, but I’m going to dive right into it.

We need to talk about this more. We need to be more open and honest about the tough things in business.  

So I’m gonna do it!

Here’s what I cover in this episode:

  • Why putting off the money conversation until the end of your appointment just creates MORE anxiety, not less.

  • Why we tend to undervalue our own services. And undervaluing leads to undercharging!

  • Factors to consider when setting your prices.

  • The pattern I got into of lowering my prices when they looked too high, and how I got out of it. (Have you been there?)

  • Why it’s important not to assume what other people prioritize (and their income has nothing to do with it).

  • The aha moment when I realized I was catering to clients who didn’t even like me. (Don’t fall into this trap!)

  • How to raise prices, and how to handle client pushback

Trust me, I’ve been around the block a few times with pricing, so I don’t hold anything back in this episode.

At the end of the day, it comes down to knowing your value, honoring your client’s priorities, and not taking things personally.

You have to run a business and pay yourself, and it’s okay if that means you need to charge more to offer a quality service.

It’s all part of business!


want the exact email I send my clients when raising my prices? Grab the template below!*

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