To help you pursue your dreams, earn well, and enjoy a balanced life.

my mission:

(it's totally doable!)

Success came, but at the cost of my well-being. I had the business, the earnings, but lacked self-confidence, boundaries, and healthy relationships. It was a wake-up call leading me to a healing path of self-love, setting limits, and mastering confident communication.

Now, I'm here to share all the lessons learned. I aim to guide you in asserting yourself, communicating fearlessly, and building a profitable business—minus the burnout.

Truth be told, my journey wasn't always easy.

Battling anxiety, ADHD, and my people-pleasing, workaholic nature, I hustled to build my dream hairstyling business.

Level Up Your Business!

You're a big deal, and you can do hard things! :-)

Ready to create the life and business you've always wanted? 

A few fun (and hilarious) facts about me …

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I’m actually pretty shy in new situations despite being able to speak to hundreds on stage!

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Fun Fact #6

I once burped so loud as a 5 year old, a man mowing his lawn stopped and looked.

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Fun Fact #6

I have a stuffed animal dog my grandma gave me in grade 4 when we gave away our family dog. I’ve slept with it ever since.

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I nervous poop before I go out on stage … every single time.

A few fun (and hilarious) facts about me …

Became a hairstylist despite being told its not a legit career (from my own hairstylist). 🙄

2001

Moved to the UK to work at the AVEDA global head quarters. 🎉

2005

2006

Two weeks into my dream job in Australia as the lead colourist for the Hairstylist of the Year, I quit due to overwhelming anxiety and imposter syndrome. At 24, I questioned, 'Who was I to land my dream job?

I moved back to Canada.

2007

2009

Got hitched at 26, thinking I was already over the hill! Assumed everything would be smooth sailing from there—oh, how naive! 🤣

Started my own biz while in an abusive marriage... 😕

2010

2011

Ended up divorced and faced with a 20k tax bill I couldn't afford. 😭

Paid off my debt, bought a house on my own, and got ahead with my finances.

2012

2014

At 31, I walked away from my business, sold my house, and started from scratch in a new city where I knew no one. ✨

Earned over 100k working from my basement in a new city and started my education business without any formal training. 😍

2015

Accidentally damaging someone's hair sent me into an eight-month deep depression, and then nearly died from a stress induced panic attack...

2016

2017 - 2018

Hid and played it safe, haunted by the fear of being exposed as a fraud. 🙄

Started my online biz and unexpectedly lost my soulmate dog Leroy. 💔

2019

Generated over 550k in my business while helping other beauty professionals build successful ventures during the pandemic. 💜

2020

Self sabotaged my business revenue because I didn’t feel worthy of running a 1/2 million dollar biz. 🤕

2021

Discovered I had been lied to and cheated on for years, leading to a separation from my partner. 💔

2022

Healing and aiding others in their business journey while navigating the whirlwind of life around us. 💖

2023 - Now

Ignite Creative Success at Your Event with Dawn

Ready to turn your creative passions into a stress-free 6-figure reality?

I'm all about empowering you and your audience to embrace success without the stress. I'm Dawn, just a small-town gal from the Canadian prairies, here to light up your event with insights and inspiration. 


I'm Ready, Hook Me Up!

Rave Reviews from Our Ecstatic Tribe!

Dive into the heartwarming snapshots from our Rock Your Business family! 

These glowing testimonials from our tribe are not just comments; they're stories of transformation, confidence, and triumph. Each of these amazing souls has embraced our journey, turned challenges into victories, and significantly boosted their success. Join us and write your own success saga!