She Raised Her Prices by $80… and Her Clients THANKED Her?!
Okay, I HAVE to tell you this because my jaw is still on the floor.
One of my Rock Your Business students—a stylist in a tiny town—was TERRIFIED to raise her prices. She kept saying, “No one in my area charges that much! People will freak out!”
But she finally did it.
She raised some of her prices by over $80 and positioned herself as big-city talent without the travel hassle.
And guess what?
💥 She lost only six clients.
💥 She made WAY more money.
💥 And her regulars? They THANKED her.
Like, actual words of gratitude. For charging more.
If that’s not proof that your dream clients WANT to pay you fairly, I don’t know what is.
Why Raising Prices Feels Scary (and Why It Shouldn’t)
Listen, I get it—raising prices feels scary as hell.
I’ve been there, sweating over every client conversation, convinced that if I charged more, I’d wake up to an empty schedule.
But here’s what finally clicked for me:
✅ I didn’t need permission to charge what I was worth.
✅ I didn’t need to wait until I felt “ready.”
✅ I just needed to trust myself—and have the data to back it up.
So if you’re still holding off on raising your prices, I need you to hear this:
🚫 You’re not “too expensive.”
🚫 You’re not being greedy.
🚫 You’re not gonna wake up tomorrow with zero clients.
You’re running a business. And the right clients? They’ll happily pay you when you believe in it first.
The Truth About Losing Clients When You Raise Prices
Here’s the thing—losing some clients is actually a GOOD thing.
Because the ones who leave? They’re the ones who were never fully valuing your work to begin with.
Your dream clients? They see your worth, trust your expertise, and WANT to pay you fairly.
When you charge what you’re worth:
✔️ You attract better clients.
✔️ You make more money in less time.
✔️ You create a business that works for YOU (instead of working yourself into exhaustion).
How to Raise Your Prices Without Feeling Like an Imposter
If you’ve ever thought, “Who am I to charge this much?”, I need you to stop right now.
You deserve to be paid well. Period.
If you need a confidence boost, I just dropped a brand-new podcast episode that walks you through:
🎙️ The real reason pricing feels so emotional (hint: it’s NOT about the money)
🎙️ Why losing some clients is actually a good thing
🎙️ How to raise your prices without feeling like an imposter
Trust me, you’re gonna wanna hear this one.
Make More, Stress Less
Your business should support YOU—not the other way around.
And the first step? Charging what you’re actually worth.
So if you’re tired of second-guessing your pricing and ready to step into the confidence (and income) you deserve…
🚀 Join Rock Your Business today
And before you talk yourself out of it, let me just say this:
👉 You don’t need to “feel ready.”
👉 You don’t need permission.
👉 You just need to decide.
Because the truth? You already deserve it.
I used to be terrified of raising my prices. Now? It’s my favorite thing to talk about.
listen now to this episode below
