Apr 7, 2025

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What a $10 Price Increase Taught Me About Boundaries, Burnout & Believing in Myself

BBB, business, Communication, Featured, for solopreneurs, life, personal, podcast, Success Stories, The Anxious Creative

I almost didn’t write this post.

Because I was still spiraling about a $10 price increase.

Yes, really. Ten. Dollars.

I remember the day I raised my prices by $10. I felt sick to my stomach. And not long after, I got an anonymous email dragging me for it.

I laughed at first. Then I spiraled.

Because that email hit every raw nerve I had:

  • Who do you think you are?
  • You’re already too expensive.
  • You should feel lucky to be doing this work.

And the truth? I did feel lucky. Lucky to have clients. Lucky to be booked out. Lucky that people even wanted to sit in my chair.

So how dare I ask for more, right?

But here’s what I didn’t realize at the time: I was carrying around this belief that being “just a hairstylist” meant I wasn’t allowed to run a real business—definitely not one where I got paid well, took breaks, or enforced boundaries.

Instead, I said yes to everyone. Even when I didn’t want to. Even when I was sick. Even when I was sobbing in the staff bathroom between clients.

Someone would ask, “Can you squeeze me in?” And I’d smile and say, “Of course!”

But inside? I was screaming.

Not at them—at me.

Because deep down, I knew I wasn’t being kind. I was being a coward.

And somewhere along the way, I confused self-sacrifice with good customer service. I thought:

  • Being booked out = being successful.
  • Never taking a day off = being in demand.
  • Skipping lunch and squeezing clients in = being a good business owner.

But all that people-pleasing? It didn’t make me more successful. It just made me resentful. And eventually… totally burnt out.

I didn’t know how to run a business without sacrificing myself. And I thought raising my prices or enforcing boundaries would ruin everything.

(Plot twist: it didn’t. It saved everything.)

Clients don’t stay because you’re flexible. They stay because you’re confident, consistent, and clear.

And that $10 price increase? It was just the beginning of learning that.

Today, I teach other creative service providers how to do the same inside Rock Your Business. And let me be clear—this isn’t about becoming a cold, robotic business owner. You love your clients. I know that. I did too.

But you don’t have to destroy yourself to prove it.

You can: 

✅ Raise your prices and still be fully booked
✅ Take a lunch break and still be successful
✅ Say no and still be respected

Rock Your Business shows you how.

Inside, I give you:

  • The exact steps to raise your prices (without losing your sh*t)
  • Done-for-you scripts, policies, and templates so you’re never stuck on what to say
  • Systems that make your business feel calm, not chaotic
  • Real marketing strategies that work (even if you hate social media)
  • And most importantly: the confidence to run your business like a business

I’ve been where you are—burnt out, undercharging, terrified to say no. But the truth is, your success doesn’t require sacrifice.

It requires self-worth.

So if you’ve been waiting for permission to run your business your way—this is it.

✨ You can be beloved and have boundaries.
✨ You can charge more and keep your dream clients.
✨ You can say no and still be successful.

It all starts with believing you’re allowed to.

And if you want my help? I’ve got you. 👉 Click here to join Rock Your Business

Your future self will be obsessed with you for this.

 

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I am just a small-town, Canadian gal from the prairies who teaches thousands of creatives around the globe how to earn 6-figures stress-free!

Hey, I’m Dawn!

“Rock Your Business” Course Creator, Host of “The Anxious Creative” Podcast. Named by Salon Magazine as Canada’s #1 women of influence.

Get to know me! :-)

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