how specializing eased my anxiety


I’m so pumped for this episode! (Do I overuse the word ‘pumped’? Nah.)

Today on this solo Dawn episode, I’m talking about why I decided slow down my business and specialize in hair painting.

Quick background: Like pretty much everything that’s changed my life and business, I got into hair styling kind of by accident. I took a class in high school, went to hair school after I graduated, and took some time to travel around and keep learning.

I was lucky enough to land a job at the Aveda Institute in London where I got to learn from some of the biggest names in the business. And you know what they all had in common?

They specialized.

So I took the hint (eventually) and started offering only six services at my salon. Six!

And it was one of the best things I ever did in my business.


Frustrated you’re not getting the results you want?

Check out my Hair Painting Outside the Lines online course.

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Here’s what else you’ll hear in this episode:

  • A more detailed look at how I got into doing hair, hair painting, and why I realized I needed to specialize.

  • How specializing seriously improved my anxiety (and why it will probably help yours too!).

  • Why specializing makes you a better stylist.

  • The fallacy that stylists have to be good at everything and why we think that in the first place.

  • The ego trips that got in my way and how I got over them.

  • The awesome (and unexpected) empowerment boost I got from specializing.

  • The questions to ask yourself so you can stop stressing and start specializing.

  • My advice for stylists who are stuck in the comparison trap.

Narrowing down my services was one of the best things I ever did for my business. And you know what? I hear the same thing from other stylists who are totally kicking ass without burning themselves out.

I know you’ve got it in you. It’s time to pick a niche!