#34: how specializing eased my anxiety
I’m so pumped for this episode! (Do I overuse the word ‘pumped’? Nah.)
Today on this solo Dawn episode, I’m talking about why I decided slow down my business and specialize in hair painting.
Quick background: Like pretty much everything that’s changed my life and business, I got into hair styling kind of by accident. I took a class in high school, went to hair school after I graduated, and took some time to travel around and keep learning.
I was lucky enough to land a job at the Aveda Institute in London where I got to learn from some of the biggest names in the business. And you know what they all had in common?
So I took the hint (eventually) and started offering only six services at my salon. Six!
And it was one of the best things I ever did in my business.
Frustrated you’re not getting the results you want?
Check out my Hair Painting Outside the Lines online course.
(I went a little nut-so and am giving you 50% off with the code SAVEBIG until March 31.)
Here’s what else you’ll hear in this episode:
A more detailed look at how I got into doing hair, hair painting, and why I realized I needed to specialize.
How specializing seriously improved my anxiety (and why it will probably help yours too!).
Why specializing makes you a better stylist.
The fallacy that stylists have to be good at everything and why we think that in the first place.
The ego trips that got in my way and how I got over them.
The awesome (and unexpected) empowerment boost I got from specializing.
The questions to ask yourself so you can stop stressing and start specializing.
My advice for stylists who are stuck in the comparison trap.
Narrowing down my services was one of the best things I ever did for my business. And you know what? I hear the same thing from other stylists who are totally kicking ass without burning themselves out.
I know you’ve got it in you. It’s time to pick a niche!